South Asian Ethnic Fashion Store

Fashion Factory creates modern South Asian wear based on the idea of re-inventing traditional South Asian fashion by considering the changing lifestyle and aesthetics of the new-age woman. Neither ethnic nor Western, the brand champions a surprising combination of the two by emphasizing contemporary silhouettes, crafted in luxurious fabrics, and adorned with traditional embroideries, heritage prints, and motifs, with breathtaking details to boot. The clothes we design are based on the body types of South Asian women, and conceived to make dressing up a luxurious, yet effortless affair.